The Situation: How to Achieve Customer Retention and Growth with Q4 Sales Skills?
One of your sales goals in the new year is to solidify your relationship with current customers and expand the business you do with them. Yet you may have the problem many salespeople experience: There is a limit to how much discounting or deal-making you can do, even among regular customers. If a price war breaks out, and you can’t go lower, how can you maintain customer loyalty and customer retention?
In some cases, maybe you can’t. But we feel that for the long haul, your Q4 adaptive selling skills will serve you well, no matter what business you are in. Can you think of several Q4 techniques you’ve learned that will help you keep — and increase — business this coming year to solidify customer retention and growth?