What If Your Price Is Going to Be … Problematic?
The Situation John’s company designs and builds websites for small and mid-sized companies. He focuses on organizations that need to take their websites to a more professional level. His firm charges a healthy fee to do a comprehensive job. Thus, John tries to show prospects how they will get a good return on their investment […]
Keeping Customers Focused to Advance Your Sale
The Situation Leslie is a consultant at a senior living placement agency. She has had several consultations with Daniel about the right senior facility for his elderly mother. Based on previous conversations, they’re meeting to go over the three finalists. Here’s part of the conversation: Leslie: I know the kind of facility you want for […]