The Q4 Model

Psychological Associates is the only talent management company that uses the Dimensional® Model of Behavior™. It was developed by our co-founders Drs. Robert E. Lefton and V.R. Buzzotta to organize objective, observable behavior into four quadrants.

Organizations can challenge their talent to grow and adapt by adopting optimal behavior patterns. We believe Q4 behavior combines a strong desire for accomplishment with a high regard for people to generate long-term business success.

Take the Behavior Questionnaire to learn how to work more effectively with others.

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Internationally Recognized Retailer

The client is an internationally recognized retail company with a strong reputation in upscale department stores specializing in high-quality merchandise with an avant-garde style.


The client’s leadership knew maintaining a luxury reputation requires competent, flexible managers and leaders. Supervisor opinion mattered the most when hiring and promoting; however, many senior team members recognized the process was not as objective as possible.

Another layer of complexity was the company had a unique culture compared to other retail companies in the same space. When hiring floor managers, candidates with a great track record at other companies were having difficulty in their new environment. Decisions about promotions and leadership became even more difficult, as past performance was no longer predictive of future success.


Our Psychological Associates team assessed all internal managers and directors. The data was collected for developing talent and understanding training needs. We generated a detailed report for each individual, combining an overall picture of the employee with in-depth analysis.

Psychological Associates also performed a more extensive executive assessment and HR evaluations for some employees. The data, made available to supervisors, is being used in talent conversations over the course of each individual’s career with the company. Along with the Q4 framework, this data makes for richer dialogue about candidates and helps focus development.

The company shifted to assessing and developing internal candidates who already understood the culture and expectations. Promoting internally ensured a better fit, especially when managing flexibility and adaptability.


  • Assessments were approximately 96% accurate in predicting who would be a good fit for leadership roles.
  • Psychological Associates’ unique Q4 Model gave the company a new language for selection and development. Both processes are now streamlined through enhancing communication and setting appropriate expectations.
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