Download Brand Assets

The official PA Logo is to be only used within the below restrictions. If any branding questions arise please contact us.

Logo Formats

Our logo should be used in full color as much as possible. When using just one color, PA Black, Gold, White, and Blue are preferred. Horizontal version should be used over the stacked alternate logo. The tagline should be used when little or no contextual information is also present.

Font Rules

The main brand font is “Lato” for web-based work and Gill Sans MT for print-based work. If these fonts are not available, Arial is an acceptable sans-serif alternative.
 
PsychAssoc_logo_full
Download Full Color Logo
Q4 Logo Lead sooner succeed faster
Download Full Color w/ Tagline Logo
Q4 Logo
 
PsychAssoc_logo_full_alt-tagline
 
PsychAssoc_logo_1-color-white
Download 1 Color – White Logo
PsychAssoc_logo_1-color-white_q4
 
PsychAssoc_logo_1-color-gold
 
PsychAssoc_logo_1-color-gold_q4
 
PsychAssoc_logo_1-color-blue
Download 1 Color – Blue Logo
Q4 Logo Blue
Download 1 Color – Blue Q4 Logo
PsychAssoc_logo_1-color-black
 
PsychAssoc_logo_1-color-black_q4

Colors

primary palette

The main colors within the Psychological Associates brand are PA Black, PA Gold, PA Gray, and PA Blue. All other colors including Green, Dark Gold, Bright Blue, and Red should be used as accents only.

Hex #323031    BLACK
CMYK:  69/65/62/60
RBG:   50/48/49
PMS:  Black C

HEX:  #187594  BLUE
CMYK:  87/44/29/5
RBG:  24/117/148
PMS:  633 C

HEX:  #969696  GRAY
CMYK:   44/36/36/1
RBG:  150/150/150
PMS:   Cool Gray 7 C

HEX:   #dfaf4b   GOLD
CMYK:   13/31/83/0
RBG:   223/175/75
PMS:   7502 C

HEX:   #40b400  GREEN
CMYK:   74/1/100/0
RBG:  64/180/0
PMS:

HEX:  #ac873a  LIGHT BROWN
CMYK:   31/43/92/8
RBG:  172/135/58
PMS:

HEX:  #187594  BLUE
CMYK:   94/63/34/15
RBG:   17/86/120
PMS:

HEX:  #ec091b  RED
CMYK:   1/100/100/0
RBG:   236/9/27
PMS:

HEX:  #e4c991  LIGHT GOLD
CMYK:   94/63/34/15
RBG:   228/201/144
PMS:
 
HEX:  #e6d7ell  LIGHT GRAY
CMYK:   8/6/6/0
RBG:   230/231/232
PMS: