DSF shows your salespeople their effectiveness by revealing how their performance is viewed by their customers and sales managers. It allows them to compare themselves to "norms" -- how other salespeople in other companies are rated. It provides specific (down-to-earth) feedback and equally specific recommendations for improving sales performance back in the field. DSF gives your organization an overview of all its salespeople and how they sell where they are performing well and where they could use improvement. Such information, ultimately, will help to create better utilization of sales force resources, better account penetration, and repeat business.
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