DSF is a survey-based program that tells salespeople how their customers and their sales managers see them. It also shows them how to minimize shortcomings, and how to build on their strengths. DSF is a summary for each salesperson -- a profile of how that person is evaluated by customers and sales managers. The summary highlights areas in which improvement is needed and outlines a plan for achieving greater selling effectiveness.
It will tell them:
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How their customers and sales managers evaluate their selling skills |
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How thoroughly they know their products and competition |
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How well they listen and problem solve |
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How effectively they deal with face-to-face interactions with customers |
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How well they uncover customer needs, manage objections, and close a sale. |
DSF is the culmination of our 39 years experience in assessment, providing feedback to our clients, and in training and development. DSF is a unique program designed to survey a cross-section of your customers. That is why it does two jobs: First, it helps individual salespeople improve and develop; second, it provides your organization with an overview of where your salespeople are strong and where they could use some help -- and then prescribes the kind of help they need. DSF provides the kind of high- impact, pragmatic feedback that paves the way for more effective results where it matters most -- with your customers.
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