DMF shows your managers their effectiveness by revealing how their performance is viewed by their customers, peers, and direct reports. It allows them to compare themselves to "norms" -- how other managers in other companies are rated. It provides specific (down-to-earth) feedback and equally specific recommendations for improving sales performance back in the field. DMF gives your organization an overview of all its managers, where they are performing well and where they could use improvement. Such information, ultimately, will help to create better utilization of sales force resources, better account penetration, and repeat business.
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