Your salespeople should know that when an organization adopts SPQ⁴, all the activities in the program are centered on them. SPQ⁴ offers skills and tools to help salespeople increase sales.

It does this by providing a proven approach to selling that is not complicated to learn, and doesn't require salespeople to change their routine or to abandon the successful techniques they are already using.

Instead, Q4 Selling works by building productive relationships based on customer's business and personal needs. Once salespeople learn what SPQ⁴ is about, they find that it is user-friendly and organizes concepts about selling they probably already support.

Here's how SPQ⁴ will improve your salespeople's success:

• Shows them how they can be the key differentiator for closing a sale - an advantage their competitors can't match
• Helps them turn casual customers into long-term, profitable clients
• Can be applied to the kind of selling they do now - with any customer, in any sales situation
• Is easy to learn and draws on common sense and experience they already have
• Can be applied right away - on their very next sales call.

Also, SPQ⁴ makes sure that salespeople get the support and coaching help from their managers to have what they need to succeed.

Most important to your salespeople, the bottom line for SPQ⁴ is . . . the bottom line! Your salespeople will improve their closing rates and the rewards that will bring.