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  Sales Leadership:
Linking Sales Strategy to Sales Results
By: Victor R. Buzzotta, Ph.D., and William E. Beane, Ph.D.
 
  1. Does the sales force (sales managers and salespeople) have the capabilities required to execute the sales strategy?
  2. Does the sales strategy form the foundation for planning and focusing sales resources at field level?
  3. Do the sales organization's leadership policies and actual practices support the effective execution of mission-critical sales behaviors?
  4. Do salespeople understand how their sales practices and behaviors make possible the achievement of the organization's sales strategy?
  5. Is there a mechanism in place to track progress towards sales goals that will ensure accountability for, and adherence to, sales practices and behaviors?

 


Figure 1 gives an overview of our sales leadership model:

 
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