Selling to the Power of Q4 (SPQ⁴) is an integrated sales development process designed to increase your organization's growth and profitability by focusing the effort of every member of your sales organization on your primary sales strategies.

This system provides salespeople with both the selling skills and the management support necessary to execute the strategy of your sales organization. SPQ⁴ offers practical and appropriate tools to clarify objectives, develop skills, establish accountabilities and ensure successful outcomes. SPQ⁴ consists of three phases:

1. Strategic direction
2. Skill acquisition
3. Ensuring outcomes

One of the most effective and distinctive features of SPQ⁴ is the complete and ongoing involvement of the sales manager throughout the process.

Sales management involvement