SPQ⁴ clarifies and prioritizes your sales strategies to ensure that skill development and sales execution are always focused on a clear understanding of the outcomes your organization is trying to achieve.

How It Works

Through close collaboration, we help senior sales management arrive at a single strategy statement that becomes the basis for the evaluation of current sales activities, the verification of developmental needs, and establishment of the metrics that will measure each salesperson's progress.

Then, your sales organization completes computer-based surveys to determine how well current sales activities support the strategy statement. A summary report from Psychological Associates provides insight and direction for the next phase of SPQ⁴, skill acquisition.

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