Studies show that sales development is more likely to produce lasting results when management is closely involved. To produce reliable and consistent execution and to deepen the focus and commitment of your salesforce to SPQ⁴, your sales managers will be involved in every phase of the process. They:

1. Participate in surveys that help determine your organization's developmental imperatives
2. Share in the training experience of their salespeople by completing the same online program.
3. Attend workshops to learn how to help their salespeople set goals and put SPQ⁴ skills into action.
4. Collaborate with their salespeople to establish key sales targets, performance goals, and strategic planning on key accounts.

5. Use the SPQ⁴ tracking system to monitor progress and help salespeople set new goals for additional sales targets.

Through sales manager involvement, not only do sales managers develop a genuine stake in your training outcomes, SPQ⁴ promotes their professional growth and helps them become effective leaders.