The SPQ⁴ sales performance system is based upon the four principles of our High Performance Model. This system supplies the tools to:

• Clarify your sales strategies
• Gauge the capabilities of your sales force in light of those strategies
• Sharpen their performance by developing their skills
• Establish accountabilities to ensure successful outcomes.

SPQ⁴ can help your organization sell more by providing your salespeople with the customer interface skills and management support necessary to execute your strategic plans. SPQ⁴ advances your sales strategies by continually focusing on them throughout the three phases of the development process: Setting Strategic Direction, Skill Acquisition, and Ensuring Outcomes.